John Gordon Ross

I’m not sure I entirely believe in what is being called “The Girl Effect,” but this is a mean Flash video:

You’ll find the original on Girleffect.org. The idea is that investing in education of, specifically, girls rather than boys is the best way to improve the economies of developing countries (and so make the world a better place all round).

I don’t doubt the underlying idea, I just can’t see that it would continue to work as effectively once it had got started. Some sort of limiting effect would come into play, surely? I mean, what happens when a large number of these girls decide they are entitled to a better deal and start dropping out or rioting? Just because they don’t doesn’t mean they won’t.

The video’s effectiveness, as so often, comes largely from its simplicity – entirely animated text. Cool.