John Gordon Ross

A Man for All Reasons

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Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:

Freelance Writing Tips

Blogging about Your Business

Posted 5 years ago

Do you understand your business?As a business owner, you've got to know your stuff. And you have to tell people you know your stuff… through your business's blog.That's true whether you're a lawyer, a freelance writer or a plumber.Is Blogging Necessary for Businesses?When business owners come to me and say, "I'm not getting found in the search engines – what should … [Link]

Working with Web Designers

Posted 6 years ago

I recently contributed an article to WritersWeekly.com entitled "Getting 'in' with Web Designers." If you're not familiar with WritersWeekly.com, you should be. If you have a moment, stop by WritersWeekly.com to read it. I included tips on how to find web designers to work with and why working on a contract basis with web designers can help you succeed as a … [Link]

eHow: Down the eToilet

Posted 6 years ago

Droves of freelancers are flooding the Internet looking for online writing work. Why? Because eHow, a WAHM (and WAHD, I suppose) money train, has finally circled the drain and slipped into oblivion. Apparently the content mill is still commissioning content for some channels – and very little for plain ol' eHow.Some are glad to see it go – like those that … [Link]

Performancing

Google Sandbox – What Is It And How Does It Affect Your Website?

Posted 13 days ago

Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back sites that are attractive, functional, … [Link]

The SEO Copywriting Guide For 2017

Posted 16 days ago

One of the main things that drives people to your website is content. It’s one of the primary things Google indexes to create results for searches that are applicable to your website. While great content and content that’s great for search results may not always look the same at first glance, you can work on making your content stand out … [Link]

What is Cornerstone Content And Why It’s Important

Posted 5 weeks ago

Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in search results and bring more … [Link]

Copyblogger

When to Send Article Pitches (and Other Important Emails)

Posted 42 hours ago

It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s audience You know your topic offers value in unique ways You know the editor’s content preferences and pet peeves But you’re not done yet. Although hitting the “send” button on your email seems like an inconsequential step in your article … [Link]

The Balance of Creativity and Productivity

Posted 6 days ago

If you read Copyblogger for any length of time, you’ll notice a theme that comes up again and again — the balance of creative “arty stuff” with pragmatic productivity. Creativity makes our content worth reading. Strategic implementation gets us where we want to go. Each depends on the other. On Monday, Stefanie Flaxman talked about cultivating a Pomeranian state of … [Link]

A Simple Plan for Managing and Completing a Content Project

Posted 8 days ago

On June 20, 2009, I was reading Copyblogger and I got a new idea: I should write an ebook. At that point, my writing and editing business was less than a year old, and I had never written anything that resembled a book. Could I actually do it? I knew I wanted to try, so I established a plan on … [Link]

WritersWeekly.com

WritersWeekly Trivia Question for 04/13/2017

Posted 10 weeks ago

Question for 04/19/2017: According to last week’s issue of WritersWeekly.com – List FIVE companies that fall under the corporate umbrella of Author Solutions. Send your answer through the contact form here. You must be a WritersWeekly.com subscriber to participate in the weekly contests. Subscribe (it’s free!). NOTE: ONLY ONE WINNER PER HOUSEHOLD PER CALENDAR QUARTER, PLEASE. THIS WEEK’S PRIZE: A … [Link]

Freelance Writing and Photography Jobs – 04/18/2017

Posted 10 weeks ago

NEED WRITERS, BLOGGERS, EDITORS, AUTHORS, OR OTHER CREATIVE FOLKS?? We’ll post your ad on WritersWeekly FOR FREE. Please complete THIS FORM. Freelance Associate Editor – with SEO/Content Marketing Experience Propecta Freelance 508 Compliance Editor – Pays $30/hour. recruiter Freelance Business Analyst/Writer – Pays $40-$50/hour business brokerage/merger and acquisition firm Freelance Full-time Professional Science Ghostwriter blind ad Freelance Advertorial Writer – … [Link]

Letters and Comments for 04/19/2017

Posted 10 weeks ago

COMMENTS FOR: Brian Takes His “Home Office” on the High Seas! – Days 12 -15 I can see why you hated being chained to a desk. There are no alligators or dolphins to photograph in an office and no shallow water to navigate. I (and no doubt countless others) am vicariously enjoying your action-filled adventure on the High Seas. -mctag2015 … [Link]

Jobs full feed | Journalism.co.uk

Reporter – FeedNavigator.com – William Reed Business Media – Chicago, Illinois, United States

Posted 2 years ago

An opportunity has arisen for a multi-media reporter to join the editorial team on our recently launched website www.feednavigator.com. Part of the highly regarded William Reed Business Media digital portfolio, this brand new global product will not only feature news, but to differentiate ourselves from the competition we will develop and deliver audio podcasts, video, image galleries, infographics along with … [Link]

Reporter – Ocean Media Group – London, England

Posted 2 years ago

Inside Housing, one of the UK’s top business magazines, is searching for a talented reporter to join its award-winning news team. The politics around housing, welfare reform and the growing poverty gap are dominating the national news agenda so this is a great opportunity for a news hound with a keen interest in politics and social affairs to make a … [Link]

Freelance Reporter (German speaking) – SNL Financial LC – London, England

Posted 2 years ago

SNL Financial, a premier sector-focused news and information provider, is looking for a top-notch German speaking Freelance Reporter with experience covering the European Banking industry. This freelance reporter position plays an important role in the compilation of the morning Daily Dose, a summary of news from around the European financial sector, emailed to clients around the world at 8 a.m. … [Link]

Archive

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