John Gordon Ross

A Man for All Reasons

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Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:


How to Create (and Sell) Products People Actually Want to Buy

Posted 17 hours ago

This week offers a mix of inspiration, clarity, purpose … and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian Read More… The post How … [Link]

5 Ways to Convert More Prospects by Making Your Case

Posted 17 hours ago

Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that they may have found the solution they desire. And then you ask for the sale with an explicit call to action. A total win, right? Then why are you still disappointed with your results? You’re Read More… The post 5 … [Link]

Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today

Posted 17 hours ago

Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly. It effortlessly arises and plays out until you shift your focus back to your responsibilities. Last week, I talked about getting more out of your expectations, and today I’m going to talk about a daily Read More… The post Why … [Link]


Tips for Getting in the Google Local 3-Pack

Posted 17 days ago

Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your business as you seek to … [Link]

Link Echoes and Link Ghosts: How Do They Affect Your SEO?

Posted 5 weeks ago

So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links are a positive ranking signal … [Link]

How to Do Internal Linking the Right Way

Posted 7 weeks ago

Internal Linking and SEO Best Practices One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, popular sites that point to … [Link]

WritersWeekly Trivia Question for 04/13/2017

Posted 4 months ago

Question for 04/19/2017: According to last week’s issue of – List FIVE companies that fall under the corporate umbrella of Author Solutions. Send your answer through the contact form here. You must be a subscriber to participate in the weekly contests. Subscribe (it’s free!). NOTE: ONLY ONE WINNER PER HOUSEHOLD PER CALENDAR QUARTER, PLEASE. THIS WEEK’S PRIZE: A … [Link]

Freelance Writing and Photography Jobs – 04/18/2017

Posted 4 months ago

NEED WRITERS, BLOGGERS, EDITORS, AUTHORS, OR OTHER CREATIVE FOLKS?? We’ll post your ad on WritersWeekly FOR FREE. Please complete THIS FORM. Freelance Associate Editor – with SEO/Content Marketing Experience Propecta Freelance 508 Compliance Editor – Pays $30/hour. recruiter Freelance Business Analyst/Writer – Pays $40-$50/hour business brokerage/merger and acquisition firm Freelance Full-time Professional Science Ghostwriter blind ad Freelance Advertorial Writer – … [Link]

Letters and Comments for 04/19/2017

Posted 4 months ago

COMMENTS FOR: Brian Takes His “Home Office” on the High Seas! – Days 12 -15 I can see why you hated being chained to a desk. There are no alligators or dolphins to photograph in an office and no shallow water to navigate. I (and no doubt countless others) am vicariously enjoying your action-filled adventure on the High Seas. -mctag2015 … [Link]

Jobs full feed |

Reporter – – William Reed Business Media – Chicago, Illinois, United States

Posted 2 years ago

An opportunity has arisen for a multi-media reporter to join the editorial team on our recently launched website Part of the highly regarded William Reed Business Media digital portfolio, this brand new global product will not only feature news, but to differentiate ourselves from the competition we will develop and deliver audio podcasts, video, image galleries, infographics along with … [Link]

Reporter – Ocean Media Group – London, England

Posted 2 years ago

Inside Housing, one of the UK’s top business magazines, is searching for a talented reporter to join its award-winning news team. The politics around housing, welfare reform and the growing poverty gap are dominating the national news agenda so this is a great opportunity for a news hound with a keen interest in politics and social affairs to make a … [Link]

Freelance Reporter (German speaking) – SNL Financial LC – London, England

Posted 2 years ago

SNL Financial, a premier sector-focused news and information provider, is looking for a top-notch German speaking Freelance Reporter with experience covering the European Banking industry. This freelance reporter position plays an important role in the compilation of the morning Daily Dose, a summary of news from around the European financial sector, emailed to clients around the world at 8 a.m. … [Link]


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