John Gordon Ross

A Man for All Reasons

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Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:

Freelance Writing Tips

Blogging about Your Business

Posted 5 years ago

Do you understand your business?As a business owner, you've got to know your stuff. And you have to tell people you know your stuff… through your business's blog.That's true whether you're a lawyer, a freelance writer or a plumber.Is Blogging Necessary for Businesses?When business owners come to me and say, "I'm not getting found in the search engines – what should … [Link]

Working with Web Designers

Posted 6 years ago

I recently contributed an article to entitled "Getting 'in' with Web Designers." If you're not familiar with, you should be. If you have a moment, stop by to read it. I included tips on how to find web designers to work with and why working on a contract basis with web designers can help you succeed as a … [Link]

eHow: Down the eToilet

Posted 6 years ago

Droves of freelancers are flooding the Internet looking for online writing work. Why? Because eHow, a WAHM (and WAHD, I suppose) money train, has finally circled the drain and slipped into oblivion. Apparently the content mill is still commissioning content for some channels – and very little for plain ol' eHow.Some are glad to see it go – like those that … [Link]


Last Chance to Get the Rainmaker Platform at the Current Pricing

Posted 4 hours ago

TL;DR version: The Rainmaker Platform is shifting from a pure technology play to software with services included before the end of June, at much higher pricing. That means if you want Rainmaker at its current pricing, you should start your free trial now. _________________________ When we rebranded from Copyblogger Media to Rainmaker Digital in September of 2015, it was a … [Link]

The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

Posted 29 hours ago

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino. The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent. Pulp Fiction was nominated for seven Oscars, including Best Picture. Tarantino and … [Link]

3 Tips on High-Conversion Copy from a Sales Page Specialist

Posted 2 days ago

I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?” I don’t know the details of your exact situation, but I will say this: If you need to spell out the benefits of your product or service in order to make more sales … [Link]


What is Cornerstone Content And Why It’s Important

Posted 2 days ago

Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in search results and bring more … [Link]

11 Myths About Link Building In SEO

Posted 15 days ago

Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people are naturally cautious. This … [Link]

Soft 404 Vs Hard 404 Errors: What’s The Difference?

Posted 3 weeks ago

Even when you have an attractive website filled with relevant, timely content that links to other reputable sites, there are still a few places where it’s easy to stumble and end up with negative effects on your SEO. The technical design and function of your website is just as important as the content when it comes to climbing the ranks … [Link]

WritersWeekly Trivia Question for 04/13/2017

Posted 5 weeks ago

Question for 04/19/2017: According to last week’s issue of – List FIVE companies that fall under the corporate umbrella of Author Solutions. Send your answer through the contact form here. You must be a subscriber to participate in the weekly contests. Subscribe (it’s free!). NOTE: ONLY ONE WINNER PER HOUSEHOLD PER CALENDAR QUARTER, PLEASE. THIS WEEK’S PRIZE: A … [Link]

Freelance Writing and Photography Jobs – 04/18/2017

Posted 5 weeks ago

NEED WRITERS, BLOGGERS, EDITORS, AUTHORS, OR OTHER CREATIVE FOLKS?? We’ll post your ad on WritersWeekly FOR FREE. Please complete THIS FORM. Freelance Associate Editor – with SEO/Content Marketing Experience Propecta Freelance 508 Compliance Editor – Pays $30/hour. recruiter Freelance Business Analyst/Writer – Pays $40-$50/hour business brokerage/merger and acquisition firm Freelance Full-time Professional Science Ghostwriter blind ad Freelance Advertorial Writer – … [Link]

Letters and Comments for 04/19/2017

Posted 5 weeks ago

COMMENTS FOR: Brian Takes His “Home Office” on the High Seas! – Days 12 -15 I can see why you hated being chained to a desk. There are no alligators or dolphins to photograph in an office and no shallow water to navigate. I (and no doubt countless others) am vicariously enjoying your action-filled adventure on the High Seas. -mctag2015 … [Link]

Jobs full feed |

Reporter – – William Reed Business Media – Chicago, Illinois, United States

Posted 2 years ago

An opportunity has arisen for a multi-media reporter to join the editorial team on our recently launched website Part of the highly regarded William Reed Business Media digital portfolio, this brand new global product will not only feature news, but to differentiate ourselves from the competition we will develop and deliver audio podcasts, video, image galleries, infographics along with … [Link]

Reporter – Ocean Media Group – London, England

Posted 2 years ago

Inside Housing, one of the UK’s top business magazines, is searching for a talented reporter to join its award-winning news team. The politics around housing, welfare reform and the growing poverty gap are dominating the national news agenda so this is a great opportunity for a news hound with a keen interest in politics and social affairs to make a … [Link]

Freelance Reporter (German speaking) – SNL Financial LC – London, England

Posted 2 years ago

SNL Financial, a premier sector-focused news and information provider, is looking for a top-notch German speaking Freelance Reporter with experience covering the European Banking industry. This freelance reporter position plays an important role in the compilation of the morning Daily Dose, a summary of news from around the European financial sector, emailed to clients around the world at 8 a.m. … [Link]


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