John Gordon Ross

A Man for All Reasons

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Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:

Copyblogger » Combine These 5 Research-Based Ingredients for Higher-Quality Content

Monday 25 September 15:06:07 UTC 2017

It’s undisputed: well-crafted, high-quality content is how a brand builds an audience, trust, and loyalty today. Great content helps you earn the attention of the people who need your product or service. Existing loyal customers are drawn to quality content, too, in large part because it builds trust and authority, creating top-of-mind awareness for your Read More… The post Combine … [Link]

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