John Gordon Ross

A Man for All Reasons

John Gordon Ross header image 3

Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:

Copyblogger has moved » Pet Peeves from the Copyblogger Editorial Team, and What they Reveal

Monday 22 May 14:50:51 UTC 2017

We’ve written quite a bit lately about identifying core values in your content. Creating content around a positive value like integrity, fairness, humility, or faith will attract an audience that shares those values — and that fosters a powerful sense of unity. But our friend negativity bias tells us that the flip side of that will probably be more compelling. … [Link]

Archive

No Comments

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

You must log in to post a comment.