John Gordon Ross

A Man for All Reasons

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Writing, Copywriting and Blogging

This page is about writing in the sense of more-or-less professional writing of substantial amounts of text. So it is not concerned with language doubts (like when to use ‘it’s’ or ‘its’ or whether a singular collective noun can take a plural verb form – try the Language Stuff page if that’s what you’re interested in), or advertising copywriting, which is a subworld all of its own. These are my favourite writing and copywriting feeds, plus a couple for those looking for writing gigs:

Copyblogger has moved » Surviving the Social Web: 7 Things You Need to Know

Wednesday 26 April 17:46:57 UTC 2017

Oh, those idealistic good old days. Back when we truly believed that the global digital community would fact-check lies, make us smarter, and force our institutions to serve the greater good. As the man said, “How’s that working out for us?” It turns out that the social media utopia, like other utopias, didn’t end up as rosy as we’d hoped … [Link]

Performancing » How To Do Content Outreach (The Right Way)

Wednesday 26 April 12:04:30 UTC 2017

When you’re trying to build a brand, outreach is one of your most valuable tools. As you link up with other reputable sites, your own reputation online improves and you gain more content authority. Unfortunately, it can take a lot of outreach to build a few solid relationships. Approaching people the right way can improve your chances of making those … [Link]

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